Speaker
Tony Tellijohn
Sessions
SEO Is Dead, Long Live SEO:
Winning Traffic in the Age of AI
Search is changing faster than ever—odds are good it’s been turned upside down (more than once) even since this description was written. Traditional blue links are being squeezed out by AI overviews, featured snippets, and dynamic results — so where does that leave your blog? In this session, we’ll explore how SEO has evolved beyond keywords and backlinks, and what it takes today to earn visibility in AI-powered search environments. From content strategies that attract AI summaries to technical tactics that future-proof your site, this presentation will help you rethink SEO for 2025 and beyond. You’ll learn:
- How AI overviews are reshaping search behavior
- What content signals help AI systems surface your work
- Practical ways to align traditional SEO with AI-driven search features
GA4: How I Learned to Stop Worrying and Love My Data
If GA4 has left you confused, annoyed, or avoiding your analytics altogether — you’re not alone. But mastering GA4 is key to understanding what’s working (and what’s not) with your blog. In this session, we’ll demystify GA4’s essential features for bloggers: how to track the content that drives results, make sense of your traffic sources, and build dashboards & Explore reports that actually help you grow. You’ll learn:
- How to track and interpret key traffic sources for your blog
- What events and metrics really matter for content performance
- How to create dashboards and Explore reports that give you answers (not headaches)
About Tony
Tony Tellijohn is a co-founder of Aktion Interactive, a Minneapolis-based digital marketing consultancy that’s been helping businesses, brands, and bloggers make sense of digital strategy for over a decade, and a founding board member of the Minnesota Search Engine Marketing Association (MnSearch). With more than 20 years of experience in digital strategy, Tony has worked with clients ranging from national retailers to solo content creators — all looking to grow smarter and measure what matters. When he’s not working with clients, you can often find him working on digital side projects…or at the hockey rink, because it’s Minnesota.