Speaker
Erica Hanna
Sessions
Hooked in 7 Seconds: Storytelling + AI Tools That Actually Get People to Care
Short attention spans. Endless doomscrolling. Your story deserves better. In this session, Emmy-winning storyteller Erica Hanna shows you how to hook your audience from the first sentence, build real emotional connection, and turn your content into something people actually remember.
You’ll walk away with story-driven content tips, simple AI tools that save hours (without sounding robotic), and a few laughs along the way. Whether you’re writing a blog post, video script, or social caption—you’ll leave knowing how to create content that connects and converts.
About Erica
Erica Hanna is a six-time Emmy Award–winning video producer, director, and speaker with over 20 years of experience helping brands and nonprofits tell unforgettable stories. She’s the founder of Puke Rainbows, a Minneapolis-based video production company that specializes in heart-centered, narrative-driven content.
Erica has worked with clients like Prince, Target, Black Voters Matter, National Menopause Foundation, AARP, Bravo, and Women Winning, blending strategy, story, and soul into content that creates real connection. In 2022 she co-founded a generative AI startup before recently stepping back to follow her heart: educating others about using AI tools and video in creative, ethical, and empowering ways.
Whether she’s producing a high-impact brand film, commercial, or mini doc…or teaching a workshop on how to be more confident on camera, Erica is known for making complex ideas feel human, actionable, and even a little fun. In her spare time you’ll find her in the pool, at the karaoke mic, or looking for her keys…which tend to be lost more often than not.