Me, Myself and Them: Building a loyal blog audience by writing for yourself
We all seek authenticity when creating content yet too often overlook it when it’s staring us right in the face. “I’d love to do a blog but I just don’t know what to write about.” “I have a blog but always struggle for ideas.” We’ve heard them all before. And too often it’s because well-meaning bloggers are too focused on their external audiences while neglecting their most crucial one – themselves.
Using his own blog as an example, Andy Jacobson will share how, since its inception in August 2012, he has written 2-3 posts a week by focusing on content dear to him – his family, music and current events. He leverages his blog via various social channels, often customizing the content accordingly. And he has found that, through it all, his audience will follow. Literally and figuratively.
Recommended/helpful audience prerequisites: Geared toward those thinking of starting a blog or who have a blog and find it languishing and feel uninspired.
Key session takeaways: Write first; worry about everything else later. Don’t censor yourself. Focus on an audience; not metrics.
Andy (@aijac) has blogged at shishkabobgirldad since 2012, remaining true to his mission of “Musings, rants and occasional insights.” He regularly writes about his family, music and current events and counts his proudest blogger moment as being re-tweeted by Peter Frampton and engaging in a nice Twitter chat with the gentleman. An East Coaster by birth and Minnesotan by choice, Andy spent nearly 15 years in the agency world in a variety of PR and Account Management roles prior to joining HealthFitness where, as director, strategic communications, he sets strategy and direction for all external communications outreach. He lives with his wife, children and dog in Southwest Minneapolis.